Scores, confidence & estimates

The opportunity score

Every opportunity carries a composite score, broken into five dimensions: urgency (is the window closing?), revenue (quantified potential), ease (execution effort), fit with your brand, and fit with your calendar. The score is for sorting, not deciding for you: a lower-scored opportunity that inspires you is still an excellent choice.

Confidence badges

The confidence percentage measures how strongly the proposal is backed by your real data: calendar history, catalog, past feedback. Low confidence means "Fuze is extrapolating" — complete your data (catalog, goals, channels) to raise it.

Revenue estimates

• They're computed from your catalog (prices, durations) and capacity: never invented.
• When data is missing ("on quote" service, absent price, unknown capacity), the estimate is marked unverifiable rather than replaced with a flattering number.
• They remain working hypotheses: a different real average basket shifts the result proportionally.

The "why" before the "what"

Every proposal explains its reasoning: why this slot, why this channel, why now, with assumptions and missing data when they exist. Read these explanations: they tell you whether the logic holds for YOUR studio — something no score can do for you.