Action plans

The complete campaign plan: angle, schedule, channels, ready-to-publish content, visual storyboard and execution tracking.

2 min read

An action plan is the full deployment of an opportunity: an angle, a publication schedule, chosen channels, and written content ready to publish. It's the richest — and most credit-intensive — piece of Fuze.

Screenshot of the Fuze interface: Action plans
A look at the Action plans screen in Fuze.

A plan's tabs

Overview
The diagnosis, the positioning angle, the strategy summary and the plan's real credit cost (badge with a function-by-function breakdown).
Calendar
The plan's dated actions. They automatically feed the Publication schedule.
Channels
The selected channels and what's planned on each.
Booking
The links your content points clients to (your site, your booking tool — configured in the Tracking tab).

An action's sheet

Each action in the plan opens into a detailed sheet with three tabs: "Content" (the ready-to-publish copy), "Strategy" (why this action, at this time, on this channel) and "Execution" (how to carry it out). Opening a sheet for the first time generates its detailed content and consumes a small number of credits; a plan is capped at 5 actions — rich rather than numerous.

Generating and regenerating content

  • Content is pre-generated in batches (at most 5 actions per opening); if credits run out, generation stops cleanly and the top-up window opens.
  • Each piece of content can be regenerated individually ("rewrite") for a small cost.
  • A visual storyboard can accompany the plan: each storyboard image is billed per unit, and only successful images are charged.
  • A plan can be regenerated with a new angle ("new plan angle"): that's a full generation, at the same cost as a new plan.

Track and teach

  • "Mark as done" flips the plan to completed (reversible).
  • Thumbs and 1–5 star ratings on actions aren't cosmetic: they feed the learning profile that steers future recommendations.
  • Deleting a plan is permanent and asks for confirmation.